Positively Positano

Our Positano collection is inspired by the notable shore line of the famous Amalfi coast destination. It's misty haze set against both the sparkling, azure waters and chalky, sea washed crags set the tone for the palette. The weathered finishes, worn gilt, antiqued mirror finishes and classical lines nod to the long standing history of this chic yet understated European town. Being an important port during the 16th and 17th centuries , you see many influences from Western and Central Europe.

Positano, courtesy of CocoKelley

The architectural style of the buildings of Positano is generally described as “Italian Vernacular,” using a uniform, geometric composition and the characteristic whitewashed stucco and tiled roofs. Alternately settled by Greeks, Romans, and Pisans, a surprisingly large number of buildings have survived intact. Also showing influences of Moorish architecture with its graceful arches and organic forms, the history and architecture of Positano are so important that the entire city has been labeled a world cultural heritage site.

If the picturesque town of Positano is not enough for you, there are more than enough ancient buildings to visit and explore for their architectural beauty, including Clavel’s Tower. Originally a Norman fortress used to defend Positano against the Muslims in the 13th century, the crumbling building was refurbished by the architect Gilbert Clavel in the 1920s and turned into a villa. Built as a fusion of traditional Italian, Norman and Avant Garde style, Clavel’s tower has hosted such luminaries as Cocteau and Picasso. Today it is a villa that is available for rent.There are also many churches and Cathedrals in the city which are fine examples of Renaissance architecture, including the baroque cathedral on the piazza and the church of Santa Maria Assunta in the Flavio Gioia square

A few of our favorite pieces inpired by Positano:

Through the end of the month take 20% Off on our Positano collection, simply enter the code, POSITANO9, at checkout for discounts to be applied.

The following are projects which we believe are in keeping with our inspiration:

Lake Forest Showhouse, courtesy of Traditional Home

Nancy Corzine

Madeline Stuart




Shannon and Andrew Newsom, courtesy of Veranda




Greystone Grand Ballroom, Jack Fhillips, courtesy of Veranda

John Saladino, courtesy of Veranda

Mary Evelyn Mckee, courtesy of Southern Accents ...we miss you, gratefully their site is still up, unlike Domino:(